An innovative concept was created for OMB Optic Group in Palácio do Gelo, resulting in a functional space where every client feels comfortable and immersed in a world of exceptional eyewear. The space reflects a sense of comfort, ensuring that clients feel welcomed and at ease in the presence of vision professionals. Through thoughtful consideration of color, lighting, and textures, we have curated a neutral environment that accentuates the prominence of the OMB brand’s signature blue across various elements throughout the store, including decorative and furniture pieces.